G Privacy Policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.retroprogames.us (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit All About Cookies.
  • “Log files” track actions on the Site and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
  • “Pixels” are tracking tools used by social media to help us gather information about customer interests for future marketing purposes.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing and shipping address, payment details (including credit card numbers, PayPal info), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information to fulfill orders placed through the Site (including processing your payment details, arranging shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen for potential risk or fraud;
  • When in line with preferences you have shared with us, provide you with information or advertising related to our products or services.

We use the Device Information to help us screen for potential risk and fraud (particularly your IP address) and more generally to improve and optimize the Site (for example, by generating analytics about how our customers browse and interact with the Site, and assessing the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use WooCommerce to power our online store. We also use Google Analytics to understand how customers use the Site. You can learn more about Google’s privacy practices here and opt-out of Google Analytics here.

Additionally, we may share your Personal Information to comply with applicable laws and regulations, respond to lawful requests (such as a subpoena or search warrant), or protect our rights.

Behavioral Advertising

We use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. For more information about targeted advertising, you can visit the Network Advertising Initiative’s educational page.

You can opt out of targeted advertising using the links below:

Additionally, you can opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal.

Do Not Track

Please note that we do not alter our data collection and usage practices when we see a “Do Not Track” signal from your browser.

Your Rights

If you are a European resident, you have the right to access, correct, update, or delete personal information we hold about you. To exercise this right, please contact us through the details below.

Additionally, if you are a European resident, we process your information to fulfill contracts we might have with you (for example, if you make an order), or to pursue our legitimate business interests. Please note that your information may be transferred outside Europe, including to the United States.

Data Retention

When you place an order through the Site, we maintain your Order Information for our records unless and until you ask us to delete it.

Changes

We may update this privacy policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, or if you have any questions or concerns, please contact us by email at info@retroprogames.com.